About Us

Luxury Toys New Zealand Ltd takes the most innovative new devices invented and manufactured in NZ to the world through its global distribution network, as well as bringing innovative luxury toys to NZ from overseas markets.

Our purpose is to select only the most 'unique' new power sports vehicles available in the local and global markets, for sale to high net worth individuals who wish to enjoy the very latest adventure vehicles for their pleasure or commercial pursuits. 

Aaron Ridgway:

With over twenty years' of commercial experience, Aaron's experience includes founding and providing major start-up funding to a cloud-technology company and leading it, as CEO, through growth, NZTE funding, IPO, globalisation, rationalisation and successful exit to a Silicon Valley corporation.

Aaron also founded, grew and managed through to a successful exit New Zealand's most successful independently owned Vodafone mobile dealership - First Mobile Takapuna. He led Deloittes 5th fastest growing company in New Zealand as CEO of Datasquirt in 2005 and was awarded NZ Young Entrepreneur of the year in 2007.

Previous experience:

Senior Vice President International Sales at LiveOps
Privately Held; 201-500 employees; Computer Software industry
December 2011- July 2012 (8 months) Auckland

Aaron joined the LiveOps team in December 2011 after closing the $17M sale of Datasquirt to this Silicon Valley based corporation. Prior to that he had been CEO, director and major shareholder of Datasquirt since 2001.

LiveOps President and CEO, Marty Beard, described the purchase as "placing LiveOps at the forefront of enabling contact centers to transform customer interactions by allowing their agents to engage across multiple channels including Twitter, mobile, SMS, email, and web chat." And as providing access to "a world-class team of cloud contact center engineering and sales experts."

Aaron was responsible for LiveOps' international business development, managing the LiveOps sales teams in Europe and Australasia and strategic relationships with channel partners outside North America during the important acquisition and post-acquisition period.

Founder, major shareholder and CEO of Datasquirt Ltd
Public Company; DSQ; Information Technology and Services industry

January 2001- December 2011
Founded and provided start-up funding to call centre SMS innovator Datasquirt in 2001, Aaron led the company from start up, through growth, globalisation, rationalisation and successful exit in December 2011.

By 2005 Datasquirt was recognised by Deloittes as the 5th fastest growing company in New Zealand. Expanding the cloud-based services to include web chat, fax and email channels, Aaron led Datasquirt to diversified revenue streams and increased client loyalty.

To support the company's growth, Aaron, as CEO secured every available NZTE funding option. NZTE support and connections, including the Beachhead programme, enabled further growth, as did the private equity funding secured from Nightingale Partners. In 2007, Aaron led the company through a successful, fully subscribed IPO on the Australian Stock Exchange raising 10M, making Datasquirt the first New Zealand IT company to list on that market. This funding injection allowed further global expansion. In 2010, Datasquirt became the first company in the world to offer a social media management solution to contact centres.

In 2011, Datasquirt won Best Call Centre Technology in the UK in the prestigious Call Centre Helper awards and in December that year was bought by Silicon Valley based Liveops.

In January 2012, the Datasquirt multi-channel contact centre technology, by then under the ownership of LiveOps, won the 2011 Product of the Year award from TMCnet's Customer Interaction Solutions magazine, the leading US industry publication.

Founder of New Zealand's largest independently owned Vodafone dealership - First Mobile Takapuna
January 1992- June 2010

After 12 months employment, becoming NZ's most successful BellSouth Atlanta mobile sales person at a young age, Aaron invested in his first mobile dealership. Growing to a chain of 8 retail stores at its peak, the First Mobile Takapuna Franchise became the largest and most successful independently owned Vodafone dealership in the country. Aaron successfully sold the dealership to Vodafone in 2010.